If you are technically savvy, you already know the basic differences between iOS and Android: Android is Linux based, and works much like a windows operating system; iOS is said to be more streamlined and user friendly. We also know the differences between their users (I’ll let you guess who’s who): Tech savvy men, who desire complete customization; apple loyal, brand snobs. The smartphone market is it’s own Olympics, with the top operating systems fighting it out with every update.
The first issue to consider when in the market for a new smartphone is security. Zinaida Benenson, Freya Gassmann, and Lena Reinfelder conducted a study comparing the security features and behaviors of 30 Android users and 30 iOS users. They found that information privacy is the one thing that iOS has over Android when it comes to customization. Though Android users tend to be more aware of reading the security alerts than those who use iOS, Apple users can adjust what information will be shared in their settings. Android’s apps require that you share all information they ask for, or you can choose to share no information.
When it comes to malicious software downloads, neither pose too much of a threat. The App Store, on iOS phones, has a review process for every app they sell. This process ensures that all app act exactly as they should (give or take a few bugs). Malware is more prevalent in Android phones. Because of it’s open source nature there is a small chance you could download an app that may harm your phone.
The biggest reason many people buy smartphones is to use apps. Android has 600,000 apps available on it’s site Google Play. Most of these apps are only available for their tablets. Many users complain about the confusion between an app and a widget, since many simple apps act just like widgets. Though there are less options, Android does offer Adobe Flash Player and BitTorrent, both not available in iOS. The App Store has 700,000 apps available, 250,000 are downloadable on the ipad. iOS also has some apps that are specific to their store such as popular games, twitters’ Tweetbot, passbook, facetime, and the mobile payment app Square.
The most recent Pfeiffer Report tested the usability, and customer satisfaction between the two systems. The study shows that Android phones have a significantly higher cognitive load than those of iOS. This means that a user picking it up for the first time has a more to become familiar with to efficiently use the device. The study also rated iOS 6 and 7 to have the least consumer friction. This means iOS users have less annoying bugs, and the functions work more as they should.
In the end the Pfeiffer report gave a score of 73.25 to iOS and 57.25. This is a pretty accurate depiction. With iOS’ easy to navigate settings, convenient Control Center, and being the leader in app sales, they must be doing something right.
By Joshua Shane